![]() Enter the URL of your own website or a competitor you already know, and select “Similar Sites” (Note: with the free version, you’re limited to 10 results). You can do this with a free tool like SimilarWeb. Start by compiling a list of 10 or so websites that are comparable to yours (similar sized business and target audience).But in many industries, your competitor can be in your neighborhood or on the other side of the world. Maybe you’re looking at them across the street right now. You might already know who the competition is. Knowing this will also help you effectively make use of 7-day free trials on some more expensive competitor analysis software so you’re not wasting time. Find out where your competitors advertise?.Differentiate yourself from the competition?.Are you trying to increase your website traffic?.Start your competitor research with a specific goal in mind: Otherwise, dwelling on your competitors’ websites might turn into a real time-waster, where you’re comparing yourself to others and feeling more and more self-doubt. Word to the wise: Before you open up the firehose of information, figure out what you actually want to learn from the competition. What can I learn from my website competitors? Conclusion: Using a competitor's website to your advantage.Get a picture of their SEO strategy and traffic Find out what website tools they’re using Evaluate your competitors’ website content ![]() What can I learn from my website competitors?. ![]()
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